Trading is a Business

Not a job. Not a hobby. A business with a cost structure, suppliers, income targets, and an operating model. Most traders never think about any of those things, and that's precisely why most traders don't last.

A job pays you for time. A business generates return on capital. The difference is everything: how you evaluate decisions, how you select your capital suppliers, how you measure whether the operation is actually working. This section covers the operating model behind running a trading enterprise, whether your capital comes from a prop firm or your own account.

The numbers here are illustrations, not benchmarks

Figures like 1%/week are used throughout this section only to make the math concrete. They are not a performance target you are supposed to hit. The CEO sets the real numbers from the actual expectancy of the business and the Trader's proven long-term performance, not from an example on a web page. If you treat an illustration as a benchmark, you have handed the Trader a demand the market never agreed to, which is exactly the role confusion this whole section exists to prevent.